Keyword Gaps

Want to know which keywords your competitor ranks for and you don’t?

With our Keyword Gaps Tool you can compare the rankings of any domain with your domain. For example, you can check which keywords your competitor ranks for, but you don’t yet.

The following is about which input will give you the best results and how you can use the results to your advantage.

Input mask

Domains

To show which keywords you do not yet rank for compared to your competitors, you need to enter the following information:

• Your own domain
• Your competitor’s domain

Country and language

As in every tool, you can select the language and country for which you want us to display keywords. We use proxies to present you with the best results.

The result

As soon as you get to the result, you will see the following table with the result keywords and their ranking URL.

URL

The URL column shows you the URL for which the keyword ranks for your domain. It can happen that several URLs rank for the same keyword. However, we always show you the best rank for the keyword.

Rank

This is the organic rank of the keyword with the specified URL. You can use the rank to identify low hanging fruits by looking at keywords with a rank of 10-20 and optimizing the pages specifically.

Difficulty

Difficulty is a value that we calculate from the SERP (Google search results page) and the strength of the domains ranking in it. You can remember this: The lower the difficulty, the easier it is to rank organically for this term.

Search volume (SV)

The search volume indicates how often a keyword is searched for on Google per month. This shows the traffic potential. But be careful! Don’t just optimize for keywords with a high search volume. Longtail keywords also offer great traffic potential.

Search Intent

The search intent indicates with what intention the searcher may have entered the term in the Google search slot. This way you can sort out for yourself whether the keyword is more information-driven or transaction-driven.

Filter

The filter is one of the most important instruments in the tool. You can use this filter to find the nuggets from the keywords.

One of the goals of keyword research is to find out whether there are keywords that have a decent search volume and a rather low difficulty. These keywords are perfect for creating new content that has a chance of ranking.

You can therefore try to set the filter for the difficulty as shown in the screenshot. This will only show you results with low difficulty.

Show details

If you are more interested in a keyword, you can view all the details for this keyword. These include, for example:

• Keyword difficulty
• Search Intent
• Search Volume History
• Google SERP (search results page)

This way you can get a detailed overview of the keyword and decide whether it is worth optimizing for this keyword.

Process results further

If you have found over 1,000 ranking keywords with our Ranked Keywords Tool, it makes no sense to select them by hand and sort them into different content blocks. This would take far too long.

The best way to do this is to use the clustering tool from seospark.io, which we have fully integrated into the ranked keywords.

You can easily sort the keywords into individual groups using the “Cluster keywords” button. We use the SERP overlap method for this, with which we group keywords and then sort them into semantic groups using NLP.